Your routine

How to use

Simple steps, in the right order. Every head of hair is different: listen to your own curls and adjust what works for you.

  1. Wash gently

    Work a walnut-sized amount of shampoo into your scalp on wet hair. Massage with your fingertips, then rinse well.

  2. Condition the lengths

    After shampoo, smooth conditioner through the lengths and ends. Leave it in for 1 to 3 minutes, then rinse. Detangle with your fingers or a wide-tooth comb.

  3. Keep your hair soaking wet

    Products work best on really wet hair. Rinse or mist it until it drips before you style.

  4. Curl cream

    Smooth a small amount through your hair in sections, then scrunch upwards. Start small: you can always add more.

  5. Curl gel

    Apply gel on top of the cream while your hair is still very wet. Scrunch until your curls feel coated and smooth.

  6. Finishing oil

    Warm a few drops between your palms and smooth them over the ends for softness and shine.

  7. Let it dry

    Air dry, or use a diffuser on a low heat setting. Try not to touch your curls while they dry.

  8. Release the cast

    When your hair is completely dry, gently scrunch out the gel cast with your hands for soft, defined curls.

Common questions

How do I refresh my curls the next day?

Dampen your hair with water, add a tiny bit of cream if it needs it, scrunch and let it dry.

Which shampoo should I use?

[Answer follows once the shampoo is confirmed.]

My hair feels greasy.

Usually that means too much product or not enough water. Use a little less and make sure your hair is soaking wet.

My curls are frizzy.

Try more water, a little more product, or both. And try not to touch your hair while it dries.

My curls feel soft but not very defined.

Without a gel cast, curls are softer. If you want more hold, finish with a little more gel on very wet hair.

Does my routine change after 50?

[Placeholder: expert-backed advice for mature hair, added once confirmed.]

Not sure which products fit you?

Take the curl quiz and get a routine made for your hair.

Take the curl quiz

Still have a question?

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